Google TV Ads is Open!

**talkgold** · #1 05-02-2008, 03:54 PM

Google TV Ads is a flexible, all-digital system for buying more accountable and measurable TV advertising. Using the familiar AdWords interface, clients can launch a TV advertising campaign in minutes. AdWords is Google's flagship advertising product and main source of revenue. AdWords offers pay-per-click (PPC) advertising, and site-targeted advertising for both text and banner ads. The AdWords program includes local, national, and international distribution.

"Television is a great way to reach new customers who might not be familiar with your product or service," said Google's Christian Yee in a blog post. "Research shows that 37 percent of online search users were prompted to perform a search as a result of exposure to television advertising. Now, you can launch a national television ad campaign right from your existing AdWords account."

Unlike online advertising that is basically text messages appearing alongside the screen, TV ads are much more complicated to create. To help its clients on this, Google has the Ad Creation Marketplace to connect with specialists who can produce their TV commercial. Ad Creation Marketplace has a pool of industry professionals who can provide script writing, editing, production, and voice-over talent.

Clients who already have a produced commercial can directly upload them after meeting the Google TV Ads technical requirements. Buying a TV ad is done through Google's AdWord campaign planning interface. It's simply a matter of selecting which TV networks will broadcast the ad and when the ad will run. Google has also posted a video to walk advertisers through the process.

Google says to expect to pay anywhere from $100 to $1,000 to create a TV ad, which seems rather inexpensive given that a nationally broadcast 30-second commercial often costs from several hundred thousand dollars to millions of dollars to produce.

Google TV Ads enables advertisers to deliver more efficient advertising by maintaining the same quality measurement it uses for Adwords to reward and promote the most effective and well-targeted ads within the system. Tuning metrics employed by Google will let clients calculate at what rate their ad is being viewed by TV viewers.

For a limited time, Google says that it will cover the cost of creating a TV ad, up to $2,000. To qualify for reimbursement, advertisers must create their TV ads through the Google Ad Creation Marketplace and must air their ads by June 30, 2008. In addition, advertisers must run their campaign for a minimum of four consecutive weeks at a minimum average ad spend of $2,000 per week. After the campaign has completed 4 weeks of consecutive airing, customers will receive a credit to their TV Ads account for the cost of producing your TV commercial (up to $2,000). This credit can be applied towards future TV ad campaign spend.